High Jewelry

View All

Visit Us

Learn more

Lemon pepper

Discover our new collection

Flawless Marquis Solitaire Ring

A platinum ring featuring a flawless and D color marquis diamond that is flanked by two natural pink diamond heart shaped diamonds.

See the full Bridal collection

Rings

Rings Earrings Necklaces Bracelets
Vivid Pink Diamond Marquis Ring
Vivid Pink Diamond Marquis Ring
Vivid Pink Diamond Marquis Ring
Octagonal Royal Blue Burma Sapphire Ring
Octagonal Royal Blue Burma Sapphire Ring
Octagonal Royal Blue Burma Sapphire Ring
Toi & Moi Diamond Ring
Toi & Moi Diamond Ring
Toi & Moi Diamond Ring
Intense Green Diamond Ring
Intense Green Diamond Ring
Intense Green Diamond Ring
The Leading Lady
The Leading Lady
The Leading Lady
Intense Yellow Diamond Ring
Intense Yellow Diamond Ring
Intense Yellow Diamond Ring
Pink Diamond Pear Shaped Ring
Pink Diamond Pear Shaped Ring
Pink Diamond Pear Shaped Ring
D IF Diamond Ring with Pink Princess-Cut Accents
D IF Diamond Ring with Pink Princess-Cut Accents
D IF Diamond Ring with Pink Princess-Cut Accents
See the full collection
Bespoke services
Our history

color diamonds

Lemon Pepper Emerald Cut

A yellow emerald cut diamond set in 18K yellow gold is wrapped in a white gold channel setting with white diamond baguettes.

See the full collection

Our Story

La Serlas is not just a jewelry brand – it is a name deeply rooted in the world of Swiss luxury. Founded by Heinrich Schmid in 1979 in the elegant alpine town of St. Moritz, La Serlas quickly captivated a discerning clientele with its rare and exceptional jewels.

Visit Us

Nestled in Fortunagasse, just above Bahnhofstrasse and Rennweg, our new Zurich boutique blends contemporary design with the timeless spirit of St. Moritz. A refined, living room–like salon welcomes guests, while the adjoining goldsmith’s workshop keeps our craftsmanship alive. Within the safes lie some of the world’s rarest gems awaiting those who step inside.

Learn more