Tucked into Fortunagasse, one of Zurich’s most charming side streets leading to the historic Lindenhof, our new boutique sits just above Bahnhofstrasse and Rennweg—the very heart of the city. The space has been carefully renovated to balance contemporary design with subtle echoes of our heritage, first established in St. Moritz in the 1980s.

The main salon invites guests into a curated, living room–like setting, refined yet comfortable, where every detail has been considered. Behind the boutique, a fully equipped goldsmith’s workshop keeps the spirit of craftsmanship alive, offering a rare glimpse into the artistry at the core of La Serlas.

In the safes, quietly waiting, are some of the world’s rarest gemstones and jewels—discoveries reserved for those who step inside.