Privacy Policy

Privacy Policy

We respect your privacy and take the protection of your personal data seriously. This Privacy Policy explains what data we collect, how we use it, and what rights you have. It applies to all visits and purchases made through our website www.laserlas.com.

1. Who we are

La Serlas AG
Fortunagasse 26
8001 Zurich, Switzerland
Email: christopher@laserlas.com

We are the controller responsible for processing your personal data.

2. Principles of data processing

  • We only process personal data that is necessary, lawful, and proportionate.

  • We collect and use your data either with your consent, for the performance of a contract, or where we have a legitimate interest (such as improving our website).

  • We do not sell your personal data.

3. What data we collect

  • Contract and account data: name, address, email, phone, payment details.

  • Newsletter data: email address (only if you actively subscribe).

  • Website usage data: IP address, browser type, device information, cookies.

  • Communication data: information you provide when you contact us.

4. Purpose of processing

We use your data for:

  • Processing and delivering your orders.

  • Managing your customer account.

  • Processing payments (through providers such as PayPal, SIX, TWINT, or banks).

  • Sending newsletters if you have subscribed (unsubscribe anytime via link).

  • Operating and improving our website (analytics, security, fraud prevention).

  • Marketing activities (with your prior consent where legally required).

5. Sharing of data

We only share your personal data with third parties where necessary:

  • Delivery partners (for shipping your order).

  • Payment providers (for processing your payments).

  • IT and hosting providers (for operating our website and systems).

  • Analytics/advertising providers (Google Analytics, Google Ads, Meta/Facebook Pixel – only if you consent to cookies).

Some of these providers are located outside Switzerland/EU (e.g. USA). In such cases, we ensure adequate protection through standard contractual clauses or equivalent safeguards.

6. Cookies and tracking

Our website uses cookies and similar technologies:

  • Essential cookies: required for the site to function.

  • Analytics cookies: help us understand usage (e.g. Google Analytics, with IP anonymization).

  • Marketing cookies: allow us to show you relevant offers (e.g. Google Ads, Meta Pixel).

You can choose in our cookie banner whether to allow analytics/marketing cookies. You can also change your preferences at any time in your browser settings.

7. Newsletter

If you subscribe to our newsletter, we use your email address to send you news about La Serlas. You can unsubscribe at any time by clicking the link in the email or contacting us directly.

8. Retention of data

  • Contract/account data: stored as long as necessary to perform the contract and for 10 years under Swiss tax/commercial law.

  • Newsletter data: stored until you unsubscribe.

  • Website usage data: typically stored for a few months, depending on the provider.

  • Contact/communication data: stored as long as necessary to process your inquiry.

9. Your rights

You have the following rights under Swiss law and GDPR:

  • Access your data (receive a copy).

  • Rectification (correct inaccurate data).

  • Erasure (delete your data if legally possible).

  • Restriction of processing.

  • Data portability (receive your data in a usable format).

  • Objection (to processing based on legitimate interests or for marketing).

  • Withdrawal of consent (at any time, without affecting previous lawful use).

To exercise your rights, please contact us at [insert email].

10. Security

We take appropriate technical and organizational measures to protect your data against unauthorized access, loss, misuse, or alteration.

11. Updates

We may update this Privacy Policy from time to time. The version published on our website at the time of your visit applies.